A Few Good DSP’s – Demand Side Platforms July 27, 2010
Posted by andrewbetts in Cool Stuff, Digital Agencies, Digital Buzz, Search, The Future.comments closed
As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet.
It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!!
Whilst I explained some of the key benefits in previous posts, understanding DSP’s is a tough task and there has been some opposition from;
Traditional Media Buyers
Who are seeing there skills being automated?
Agencies
A huge amount of resource, skill and knowledge is required to learn about these platforms as Adexchanges are essentially stock markets. This argument may be fuelled, in some cases, by the media buying department?.
Premium Publishers
Who think that DSP’s lower their CPM’s
SearchIgnite in the US and UK – Optimising Everything January 23, 2010
Posted by andrewbetts in Cool Stuff, Digital Agencies, Search, Search Agencies, Web Analytics.comments closed
I read a great US article, from MediaPost, last week from SearchIgnite about Search marketing in the US.
In the article, Roger Barnette, the CEO explains;
” Understanding the click path helps marketers maximize investments in paid and organic search. Barnette notes there are CPA-based visual ads within Google’s normal paid search listings beginning to attract attention. Google is finding a way to monetize the clicks, as well as what’s in organic search results.
Barnette says advertisers are more upbeat and providing longer outlooks for campaigns. He expects the first quarter to come in down-to-slightly flat, sequentially, which remains typical.Based on recent trends, Barnette expects travel marketers to make more investments in paid search during the first quarter 2010. Investments in local paid search are increasing, too, but the investment isn’t appropriate for all, he says. “
And where does mobile come in? “Marketers in the U.S. will test mobile in 2010, but [they're] about a year away from any substantial media spend,” he says. “Mobile is big in Japan, but that has to do with the advanced capabilities on smartphone. User behavior in Japan is more advanced, but over time in the next few years, mobile in China and the United States will growSearchIgnite is growing rapidly in the UK, having launched in the USA over 5 years ago. They offer a level of unique features that, from what I have seen in the marketplace, no other technology is currently providing with so much success.
The company launched in the States about five years ago, and as you can see, offer more than just tools to manage online campaigns. The company optimises over £300 million in search spend for clients such as American Express, Avis, and agencies such as LBi, I-level, and Havas/Media Contacts.
They are also releasing come really innovative features in in February, around integrated bid platform decision making (PPC, SEO, Email, Affiliates, Display) as well the integration of behavioral targeting into the paid search model (Netmining).
I would recomend any Agency, SEM provider or large Search advertiser give them a call for a demo at:
covert@searchignite.com | 10 Margaret Street, London | 0203 178 2429
Merry Christmas – Santa and Jack Bauer December 24, 2009
Posted by andrewbetts in Cool Stuff.comments closed
Merry Xmas everyone.
Thanks for a great 2009 and heres to 2010.
According to Jack Bauer, Santa may be late
Blogging from your phone November 4, 2009
Posted by andrewbetts in Cool Stuff.comments closed
Not a great post really. I am justing testing the wordpress 2 app from the iPhone. A great way to update whilst on the go.
Compare the Meerkat again – bloopers!! October 9, 2009
Posted by andrewbetts in Cool Stuff.comments closed
Yes – It’s compare the market. It’s the Meerkat. We all now its relevance and have heard how good and dynamic the campaign is. How competitors use to bid on Meerket terms etc etc…
Here’ some fun. The ‘bloopers’ 
Vodafone and iPhone September 29, 2009
Posted by andrewbetts in Cool Stuff.comments closed
Following up on my last post…
Vodafone – Handsets early 2010.
If Orange sells handsets pre Christmas, as predicted, they still may have a lead on Vodafone. Although Vodafone seem to be aware of this and are setting up a site to ‘register interest’ now.
Article from Brand Republic;
“The announcement follows rival UK operator Orange announcement that it is to sell the iPhone, ending O2′s exclusivity with the iconic smartphone and in the process becoming the first UK operator to break O2′s stranglehold.
Beginning today, Vodafone UK and Vodafone Ireland customers can register their interest in iPhone 3G and iPhone 3GS at a dedicated website.“
Orange iPhone September 28, 2009
Posted by andrewbetts in Cool Stuff.comments closed
Nice piece in the telegraph today
Many years ago I changed networks from Orange to O2. The decision was not, as an economist would presume, based on rationality, network coverage and performance. It was based on the fact that O2 alway seemed to have ‘newest’ phone models first!. Vodafone was never an option due to its perception as a ‘corporate network’, a challenge it still faces today.
Yup, the iPhone is not exactly new. However, the iPhone is a mobile marketing teams dream product. It’s nice to see Orange get more competitive. In fact, with T mobile merger ‘talk’, very competitive…
“However, for the phone networks it means a whole new set of challenges. O2 have lost exclusivity on the iPhone but they at least have the Palm Pre, the iPhone’s closest competitor, to themselves. Vodafone, who appear to have lost out on the iPhone again, have no such consolation. They’ll have to hope the inevitable iPhone price war exhausts their two rivals and allows them to profit.“
Welcome back to Manchester United September 20, 2009
Posted by andrewbetts in Cool Stuff.comments closed
The last few weeks has some some very ‘Derren Brown’ like predictions of football matches.
Last week I predicted the scorers and the result at Spurs V Man Utd, Man City v Arsenal. Yesterday it was money on 2 goals for Torres.
Today I predicted the final score at Chelsea and Spurs and most importantly………….
Today – Manchester United V Manchester City – THE BEST MANCHESTER DERBY IN YEARS!!!
12pm – Phone call to friends. This game will end 4-3.
2:20pm – Half Time – Twitter ” some strange reason i think an Owen sub in 2nd half may make a difference”
90 mins of play – Maybe the magic has gone?
90 + 6 mins of play……….
“Welcome back to Old Trafford” (Any chance of someone making a poster?)
