Social Search – Bing, Facebook, Yahoo…and more October 18, 2010
Posted by andrewbetts in Search, Search Agencies, Social Media, The Future.trackback
Following on from recent posts on search, social, and display….
I read an interesting piece today from Will Cooper at NMA on how the Facebook and Bing
deal means social search can’t be ignored.
In the article, Cooper states that:
The industry has been talking about how search and social can tie together for some time, but this is the concept in practice: results based on recommendations by your peers.
But it’s the strategic move that’s perhaps the more interesting story. Facebook and Microsoft have been in bed together for some time – Microsoft was an early investor, used to sell Facebook’s display inventory and still powers its search offering. So for them to now strengthen their ties through search is a logical, even predictable, move.
A good article.
It will be interesting to see how this develops alongside a number of ’alliance’ and ‘integration’ topics over coming months.
- CPC’s and the Bing and Yahoo alliance
- Google’s Trademark policy
- Display, Search and DSP’s
- Search retargeting
- Yahoo/Right Media and Dapper
- Google v Yahoo – Display
- AOL and Yahoo?
We can look to the US for some indication of how these policies, alliances, and integrations pan out.
However, there is nothing better than seeing it with our own eyes here in Europe.
One things in certain – expect a few more alliances, lots of integration, and a few more acquisitions in the Digital space – there is lot’s going on! 
